Abstract: Objective To explore the feedback from professionals in Chinese pharmaceutical industry related to the dissemination process of the Chinese Orange Book and to analyze the obstacles to the implimentation of the Chinese Orange Book. Methods The 5W model, which is the classic theoretical model in the field of communication, was used to summarize the factors for research and design the questionnaire. Drug regulatory agencies, pharmaceutical manufacturers and related academic institutions were investigated as the subjects. Results A total of 320 valid questionnaires were collected and the survey data showed that the dissemination process of Chinese Orange Book needed to be improved. Conclusion Based on the data analysis, recommendations on how to improve the dissemination process of the Chinese Orange Book were offered from the perspective of disseminators, dissemination content, media and audience.

Key words: Chinese Orange Book, dissemination process, 5W model, questionnaire survey, policy recommendations